1
Gainesville, FL May 2017 - Present
Creative Director | Multimedia Specialist
Innova Leaf Creative Solutions
- Developed and implemented comprehensive marketing strategies, resulting in a 30% increase in client inquiries and a 40% boost in brand awareness.
- Directed and managed high-impact video production projects for major clients, including Alcon, Stein Mart, University of Florida, and Sensormatic by Johnson Controls.
- Coordinated cross-functional teams to deliver tailored multimedia solutions, ensuring alignment with client objectives and driving business growth.
1
Gainesville, FL 2012 - 2014
MA, Digital Arts & Sciences
DWI | University of Florida
During my time at Digital Worlds Institute at the University of Florida, my focus was on building a strong foundation in digital media and creative arts. I honed my skills in areas such as video production, graphic design, and multimedia development, which prepared me for advanced studies and a career in the creative industry.
2
Gainesville, FL Aug 2016 - May 2017
Art Creative Director
University of Florida | IFAS
- Directed and managed video productions for IFAS faculty, enhancing content delivery and engagement.
- Created visually compelling marketing materials that increased campaign effectiveness by 20%.
- Developed and implemented design strategies that achieved a 35% engagement rate among faculty members and associates.
2
Gainesville, FL 2005 - 2008
Computer Sciences and Digital Arts and Sciences
University of Florida
- Focused on engineering, critical thinking, and strategic problem-solving.
- Immersed myself in coursework that emphasized digital design, marketing, video production, and collaborative teamwork. This foundation strengthened my ability to approach challenges creatively and strategically.
3
Jacksonville, FL Mar 2015 - Aug 2016
Specialist, Learning Design Innovator
Southeastern Grocers | Winn-Dixie & Harveys
- Coordinated video shoots by planning and coaching business partners through each process.
- Established an in-house studio for professional voice-over recordings, serving over 75,000 employees and saving the company over $500,000 in outsourcing costs.
- Produced e-learning graphics, 3D models, animations, and videos, boosting productivity and accelerating training module creation.
3
Gainesville, FL 2001 - 2004
Associate's Degree | Associate of Arts in Engineering
Santa Fe College
Focused on completing all the necessary coursework to successfully transfer to the University of Florida and pursue the Digital Arts and Sciences program, aligning my education with my passion for creativity and technology.
1
Technical Skills
- Video Production and Content Creation
- Video Post-Production Editing
- Video Audio Production & Editing
- Studio & Equipment Handling
- Graphic Design and Illustration
- Corporate Photography
- Proficiency in Adobe Photoshop
- Proficiency in Adobe Illustrator
- Proficiency in Adobe Premiere Pro
- Proficiency in Adobe After Effects
- Proficiency in Adobe Audition
- 2D Motion Graphics
- Understanding of HTML and CSS
- Understanding of WordPress Layout and Design
- Proficiency in Microsoft Office Suite
- Email Marketing
2
Directing and Management Skills
- Engagement and Team Leadership
- Project Management
- Coordination and Direction
- Excellent Communication Skils
- Creative Strategy
- Multimedia Design
- Brand Awareness Enhancement
- Digital Media Strategy Development
- Search Engine Optimization (SEO)
- Social Media Engagement Strategies
- YouTube Management
- Content Management
1
English
- Reading: Fluent
- Writing: Fluent
- Speaking: Fluent
- Listening: Fluent
2
Spanish
- Reading: Fluent
- Writing: Fluent
- Speaking: Fluent
- Listening: Fluent
